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PRIVACY POLICY

Effective Date: October 26th, 2025

1. INTRODUCTION

WHITE HEART ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.www.whiteheartconcepts.com (the "Website"), including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing or using WHITE HEART, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 - Information You Provide Directly

We collect information you voluntarily provide to us when you:

This information may include but is not limited to:

2.2 - Information Collected Automatically

When you access or use our Site, we automatically collect certain information about your device and your use of the Site, including:

2.3 - Information from Third Parties

We may receive information about you from third parties, including:

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

4. HOW WE SHARE YOUR INFORMATION

We may share your information with third parties in the following circumstances:

4.1 - Service Providers

We share information with third-party service providers who perform services on our behalf, including payment processors, shipping companies, email service providers, and customer service platforms. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 - Legal Requirements

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

4.3 - Business Transfers

If WHITE HEART is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 - With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies, web beacons, and similar tracking technologies to enhance your experience and collect information about your browsing behavior. Cookies are small text files stored on your device that help us remember your preferences and track your activities.

Types of cookies we use include:

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use our Site fully.

6. DATA SECURITY

WHITE HEART implements appropriate technical, administrative, and physical security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. We use industry-standard encryption (SSL/TLS) to protect sensitive data such as payment information.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You use our Site at your own risk.

7. YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

8. CHILDREN'S PRIVACY

Our Site is not designed for or intended to be used by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will promptly delete such information and terminate the child's account.

Parents or guardians who believe their child has provided information to us should contact us immediately at the contact information provided below.

9. THIRD-PARTY LINKS

Our Site may contain links to third-party websites and services that are not operated by WHITE HEART. This Privacy Policy applies only to information collected through our Site. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing your information.

10. CHANGES TO THIS PRIVACY POLICY

WHITE HEART may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of any material changes by updating the "Effective Date" at the top of this Privacy Policy. Your continued use of the Site following the posting of changes constitutes your acceptance of the updated Privacy Policy.

11. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, please be aware that information we collect may be transferred to, stored in, and processed in the United States and other countries. These countries may have data protection laws that differ from those of your country of origin. By using our Site, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your request within 30 days of receipt.

13. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA). You have the right to:

To exercise your California privacy rights, please contact us using the information provided in Section 12.

14. EUROPEAN PRIVACY RIGHTS

If you are located in the European Union, United Kingdom, or European Economic Area, your personal information is processed in accordance with the General Data Protection Regulation (GDPR). We process your information based on legitimate interests, contractual necessity, legal compliance, or your consent. You have the rights described in Section 7 above. If you have concerns about our processing of your information, you have the right to lodge a complaint with your local data protection authority.